Let’s explore 7 of the very best social media marketing books. Each of these books provides a unique and valuable perspective, and rather than focusing on any one specific social platform, most of the books in this list focus on the high-level skills that you need to be successful on any social media network.
That way, you can focus your reading time on the most effective and most relevant social media marketing books for you. So let’s dive into the list,
Best Social Media Marketing Books
Interestingly enough, this book was written from the perspective of how to avoid being persuaded by the various techniques that it covers. And yet somewhat ironically, the book has become a cult classic amongst salespeople and marketers, and others that want to become more influential or more persuasive.
The book covers these six principles of influence, which include reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. You want to understand the principle, not to abuse it, but to avoid being ignorant of it. That way, you can build an appropriate marketing campaign to avoid the downside of not having social proof.
One of the most important factors for social media growth is virality. If you can create posts or content that is ever so slightly more likely to be shared and recommended by other people, this can have a profound impact on how quickly your audience grows and the impact that you have in the world.
This book is all about how to create products, services, or in this case content that is more likely to spread through word of mouth referral.
Let’s continue on to Start with Why by Simon Sinek. If you really want to connect with your audience on a much deeper level, then it’s very important to clarify and communicate your why, the deeper purpose behind your social media efforts.
What is the impact that you want to have in the world? Why did you choose the topic or the theme that you happen to be focused on? If you can clarify your deeper purpose and share that with your audience, it can create a much deeper and more loyal connection.
Let’s continue on to the 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This is one of my favorite business books of all time. It’s about the power of positioning. So how to position a product or a service, or in this case, your brand in the minds of your audience. And this is very important because if you can make it easy for your audience to create a strong association between your brand and the category of the theme on which you focus, well, whenever they think of that category, they’re more likely to be reminded of your brand.
So for example, take a brand like ESPN. Most people would associate ESPN with sports news and coverage, but the reverse is also true. Whenever they think of sports news and coverage, they’re often reminded of ESPN because ESPN for many people is seen as the leading brand in that category. This is really powerful because whenever somebody thinks of that category, ESPN has a huge competitive advantage.
And so this book is all about how to achieve this when it comes to your specific brand and linking it with the category or the theme or the value that you provide for your audience. And while the book does cover other topics beyond this, it covers multiple strategies for how to achieve this kind of positioning where you have a natural advantage in your marketplace.
Next up is This Is Marketing by Seth Godin. This book is primarily about marketing new products and services, but the core idea here is how to create a movement, how to build momentum with something that is brand new. And of course, this is very important when it comes to social media because when you’re brand new, when you’re just getting started, you need to attract your first followers or your first supporters or your first fans and this can be a very difficult challenge.
And the trap that a lot of people fall into when they’re just getting started is they aim for a broad, generic, diverse audience. They think if you aim big, you’re bound to stick out to some people, and those people will be attracted to you and you can build momentum and eventually reach this large broad audience. Unfortunately, that line of thinking really fails to appreciate just how difficult it is to create an impact and cause people to care about what it is that you’re doing.
There’s a lot of noise out in the marketplace and if you try to appeal to everybody right from the beginning, well, it’s unlikely that you’re going to create an impact or catch their attention or have them care about what it is that you’re doing.
So, this book recommends starting with the smallest viable market. You wanna identify a small group of people that are going to benefit most from what it is that you’re doing.
Let’s continue on to YouTube Secrets by Jacob Mahally. If your social media strategy involves creating video content and you plan to publish that content on YouTube, that it’s very important to understand that YouTube operates quite differently when compared to other video platforms like Facebook or IGTV, or TikTok. YouTube is first and foremost a search engine. So even though it does have a recommendation algorithm, and more recently, they’ve added a newsfeed feature, at its core, YouTube is a search engine. It’s the number two search engine in the world, the number one being Google, but the number two being YouTube.
If you want to take advantage of YouTube and the massive platform that it is today, then I highly recommend YouTube Secrets, understand how the platform operates and make sure that you’re taking advantage of the unique characteristics of YouTube as a platform.
Last but not least is Marketing Made Simple by Donald Miller. Now, this book won’t apply to absolutely everybody that’s pursuing a social media marketing strategy, but it tackles a challenge that is common enough that I think it’s worth bringing up here and exploring. And the idea here is as you begin to build real momentum on social media, it becomes very important to start to build an independent platform of your own that stands separately from the major social media networks because you don’t want to become overly reliant on their algorithms and how they operate to continue to allow you to reach the audience that you’ve worked so hard to establish.
In some cases, they can change an algorithm or they can redesign the website, or then create some other change and suddenly you’re no longer able to reach your entire audience nearly as effectively as you could before. And so with this in mind, it’s very important to start investing in your own digital assets. Things like a website, an email list, email sequences, and even things like your own products and services that will allow you to create greater value for your audience and also allow you to create a much deeper and more meaningful connection with that audience.
So this book is all about how to build an effective sales funnel. It can allow you to unlock new opportunities, both for connecting with your audience more directly, but also to make sure that you have independence from the major social networks.